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Google Ads

Published April 29, 20263 min read

What is Google Ads conversion tracking?

Google Ads conversion tracking is a small tag from Google that tells your Ads account which of your campaigns, ad groups and keywords actually lead to sales (or other goals you care about, like sign-ups). Once Google sees those conversions, it can optimize your bidding strategies — Smart Bidding, Target CPA, Maximize Conversions — so your budget is spent on the ads and audiences that are most likely to convert.

Without the conversion tag, Google Ads is essentially flying blind: it can show your ads but can't learn which clicks turned into customers.

How Nevuto handles Google Ads

  • Nevuto injects the official Google Ads gtag.js script into every page of your storefront as soon as you save the integration, configured with your Conversion ID.
  • All event tracking is handled by Google's own gtag SDK — Nevuto doesn't modify or intercept the events it sends.
  • Individual conversion actions (purchase, lead, sign-up, etc.) are configured inside your Google Ads account. Nevuto just makes sure the Google Ads tag is loaded so those conversion actions can fire.
  • You can disable the integration at any time from the admin panel.

Add Google Ads to your Nevuto store

  1. Log in to your Nevuto admin panel.
  2. Go to Settings → Integrations.
  3. Click the Add button next to Google Ads.
  4. Paste your Conversion ID into the input field (it starts with AW-, for example AW-123456789).
  5. Toggle the status to Active and click Save.

Done — the Google Ads tag starts loading on your storefront immediately.

Where to find your Conversion ID

  1. Sign in to your Google Ads account at ads.google.com.
  2. Click the Tools icon in the top menu, then open Measurement → Conversions.
  3. If you haven't created a conversion action yet, click + New conversion action → Website and follow the prompts.
  4. Open any existing conversion action. Under Tag setup → Install the tag yourself, look for the global site tag — you'll see a line like gtag('config', 'AW-123456789');.
  5. Copy the AW-XXXXXXXXX part (and only that part) and paste it into Nevuto's Conversion ID field.

Test that it's working

  • Install the official Google Tag Assistant Chrome extension.
  • Open your storefront in the same browser and click the Tag Assistant icon — it should detect your Google Ads tag and show it as firing on the current page.
  • In your Google Ads account, open Tools → Measurement → Conversions. Trigger a test conversion on your storefront (e.g. complete a test order if you have a "Purchase" conversion action). Within a few hours, the conversion action's Status column should change from "No recent conversions" to "Recording conversions".
  • Tip: open your storefront in an incognito window with no ad blockers so the tag isn't silently blocked during testing.

Troubleshooting

  • "Google Ads is not configured correctly" on save: the Conversion ID format is wrong. It must start with AW- followed by a numeric ID.
  • Tag Assistant doesn't see the tag: confirm the integration status toggle is Active. Hard-refresh the storefront and check the page source for googletagmanager.com/gtag/js?id=AW-....
  • Conversions not recording: the conversion action in your Google Ads account needs to be wired up to the actual event on your storefront (typically a page view of /checkout/success or similar, or a click on a button). Nevuto only loads the gtag base script — the conversion action's trigger is configured inside Google Ads.
  • Ad blockers: most ad blockers target Google Ads aggressively. Test in a clean incognito window.

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