Google Analytics

What is Google Analytics?

Google Analytics is Google's free web analytics platform. It tells you how many people visit your storefront, where they come from, which devices they use, which pages they open, how long they stay, and which actions they take before they leave (or buy). The current version is Google Analytics 4 (GA4), which replaces the older Universal Analytics.

For an online store, GA4 is the baseline tool for answering questions like "how much of my traffic comes from Instagram?", "which product pages drive the most sales?", or "how does last month compare to this month?". It's also one of the easiest ways to set up conversion funnels, compare acquisition channels and build audience segments.

How Nevuto handles Google Analytics

Nevuto injects the official GA4 gtag.js script into every page of your storefront as soon as you save the integration, configured with your Measurement ID.
Google's own SDK handles all tracking — page views, scroll events, session tracking and enhanced measurement events are all fired by gtag directly, without Nevuto modifying or intercepting them.
You can disable the integration at any time from the admin panel; the script is removed on the next page load and GA stops collecting data for your storefront.
Nevuto's validator also accepts legacy Universal Analytics IDs (UA-XXXX-X), but Google sunset Universal Analytics in 2023 — new setups should always use a GA4 Measurement ID.

Add Google Analytics to your Nevuto store

Log in to your Nevuto admin panel.
Go to Settings → Integrations.
Click the Add button next to Google Analytics.
Paste your Measurement ID into the input field. For GA4 it looks like G-XXXXXXXXXX (the G- prefix followed by 10 characters).
Toggle the status to Active and click Save.

Done — Google Analytics starts collecting data from your storefront immediately.

Where to find your Measurement ID

Sign in to analytics.google.com.
Open the Admin cog in the bottom-left corner.
Make sure the correct property is selected in the Property column.
Click Data Streams, then open your Web stream (create one if you don't have it yet).
The Measurement ID is shown at the top-right of the stream details page — a value like G-XXXXXXXXXX.
Copy it and paste it into Nevuto's Measurement ID field.

Test that it's working

Open your storefront in an incognito window (so existing extensions don't interfere).
In a separate tab, open GA4 and go to Reports → Realtime. You should see your session appear as an active user within 10–30 seconds of loading the storefront.
Click around a few product pages and watch the Realtime report's "Event count by Event name" widget update with page_view, scroll, session_start and similar auto-collected events.
For a deeper check, install the Google Tag Assistant Chrome extension and enable it on your storefront — it will confirm the GA4 tag is firing correctly and show each event's payload.

Troubleshooting

"Google Analytics is not configured correctly" on save: the Measurement ID format is wrong. Nevuto expects either GA4 (G-XXXXXXXXXX) or legacy Universal Analytics (UA-XXXX-X).
No data in Realtime: confirm the integration status toggle is Active in Nevuto and that there's no ad blocker or privacy extension running on the browser you're testing with.
Data shows up in Realtime but not in standard reports: GA4's standard reports can take 24–48 hours to populate after initial setup. Realtime is the right place to check whether events are flowing.
Duplicate page views: check that you haven't pasted the GA4 script into your theme's custom code section as well. Nevuto injects it automatically — adding it twice will double-count.
You're using a legacy UA- ID: Universal Analytics stopped processing new hits in mid-2023. Set up a GA4 property and use its G- Measurement ID instead.