Creating blog posts
Write a post, add media and organization details, review its search listing, and save with the right publication status.
Updated
Create a post from Contents > Blog posts > Create post. Write on the main canvas and use the sidebar for status, media, categories, tags, author, and search engine settings.
Prepare an unpublished draft
- Open Create post.
- In Status, select Draft if you are still preparing the article.
- Enter a clear post title and write the body on the canvas.
- Enter the Author in Organization. Title, body content, and author are required.
Important New posts start with Published selected. Save uses the current status; there is no separate required Publish step after that first save. Select Draft before saving unfinished content.
An unsaved English example in Bloom & Co. No blog post was created or published for these screenshots. Select an image to enlarge it.
Build the article with blocks
Type into the body to write normal paragraphs. Use the editor's insertion controls, or type / in a paragraph to open the block menu. Choose a block appropriate for the content, such as Heading, Bulleted list, Numbered list, Quote, Image, or Table.
The real insertion menu on an unsaved post. Available block choices can be scrolled; this image is a menu demonstration, not a saved article.
Use headings to organize longer posts. Add readable link text and meaningful alternative text where the image control offers it. Product and collection blocks let you select existing store resources. Review embedded content in the storefront before publishing.
Use Undo and Redo in the top bar to work through changes to the writing document. The word and character counts update as you write. These controls do not undo changes made to unrelated sidebar fields.
Add media and organization details
In Media, use Upload new, Select existing, or the drop area to choose the post's main image. The main image is separate from images inserted within the body. See Managing files for file-library uploads and image information.
In Organization:
- Assign one or more existing Categories. Use Managing blog categories if you need to create one first.
- Add Tags as useful labels for the post.
- Enter the required Author as you want it displayed.
If the SEO Audit app is installed, you may also see a focus keyword and analysis controls. They supplement the post editor; a missing score does not stop you from writing or saving a post.
Review the search engine listing
- Find Search engine listing preview in the sidebar.
- Click Edit page SEO.
- Review Page title, Page description, and URL handle. A title and description can be derived from your post; replace them with deliberate copy when needed.
- Keep the handle short and readable, such as
indoor-plant-care-guide.
Unsaved search settings in the demo editor. The preview illustrates your input; it is not evidence of search-engine indexing or a live published URL.
The current controls show counters for 70 title characters and 320 description characters. Write clear summaries rather than treating the counters as a promise of how a search engine will display the result. Plan existing URL changes carefully and review URL redirects if a public address needs to change.
Save and publish deliberately
- Review the title, complete body, author, images, and selected status.
- Click Save in the top bar and resolve any returned validation errors.
- The first successful save creates the post and opens its existing-post editor.
- Reopen the post to check that its content and sidebar settings persisted.
- When ready to publish, select Published, Save, and review the storefront result. For an existing post, its action menu can offer the storefront preview.
Custom field values on the post are saved with the post's save flow. See Managing custom fields for definitions and record values. Leaving or discarding the editor without saving can lose local changes.
Troubleshooting
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